Public cool on Digital ID

This page first posted 30 September 2025

A new poll by Electoral Calculus and Find Out Now for GB News, asking whether the public supports or opposes the government's plan for digital ID finds considerable opposition.

Bar chart of poll question: Do you support or oppose the government's new digital ID card scheme?

Excluding don't knows, 47pc of the public oppose the digital ID card, with 27pc in favour. The remaining 26pc are neutral.

Supporters of Labour and the Conservatives are mildly in favour, but supporters of other parties are more hostile.

ResponsesAll VotersLAB votersCON votersReform votersLD/Green votersAge 18-39Age 40-64Age 65+
Strongly support9%11%15%6%6%5%7%18%
Support18%27%25%2%16%14%22%17%
Neither support nor oppose26%29%26%19%26%29%26%24%
Oppose16%17%15%14%23%21%13%13%
Strongly oppose31%15%19%59%29%32%32%28%

Looking at voters broken down by age, all age groups are more opposed than supportive, but the younger groups are more opposed.

Bar chart (by age) of poll question: Do you support or oppose the government's new digital ID card scheme?

Technical Details

Find Out Now polled 1,071 GB adults online on 26 September 2025. The sample was weighted to be representative by gender, age, social grade, other demographics and past voting patterns.

Find Out Now and Electoral Calculus are both members of the British Polling Council and abide by its rules.

Data tables for this poll are available here.

About Us

Electoral Calculus

Electoral Calculus is a pollster and political consultancy specialising in quantitative analysis and modelling for electoral and other market research projects. It has successfully predicted UK general elections since 2010. It was founded by Martin Baxter, its CEO.

Electoral Calculus is a member of the British Polling Council and abides by its rules, and is a company partner of the Market Research Society.

Find Out Now

Find Out Now is a polling and market research panel with 2.8 million members. Highly profiled respondents can be targeted instantly, with over 100,000 daily responses allowing the delivery of same-day nationally representative sampling.

Find Out Now are a member of the British Polling Council and abide by its rules, and are a company partner of the Market Research Society.