You don't need to spend much more on your existing polling to get a world of much clearer and more actionable insight.
Our innovative methods for regression polling make MRP-style techniques available on regular budgets. You get the power of modern techniques, but without costing the earth.
ANDREW HAWKINS, pollster and founder of ComRes
|1||Run an MRP-style regression on your own polling|
|2||Get better and detailed insight from your polling|
|3||Predict an election|
|4||Utilise our UK political and electoral database|
|5||Roll out customised mapping and analytical solutions|
Business and organisations that can most benefit from our services usually often
|1||We can validate that your polling fieldwork is asking the right questions and has a sufficient sample size, in order to provide useful regression insight. Most reputable polling is usually easily compatible with regression techniques, whether or not your pollster has used regression before. Normally we check the questions before fieldwork commences, but regression can often be done retrospectively on polls which are already completed as long as the raw data files are still available.|
|2||Fieldwork is conducted in the usual way by your pollster. If you do not have an existing pollster, we will be happy to discuss possible polling options which suit your circumstances.|
|3||Once fieldwork is completed, we process the raw data files to produce the regression and apply it to your target questions and target areas.|
|4||You receive the output in a convenient format with full explanations and the opportunity to discuss the results with us.|
Regression polling, prediction and solutions can be charged either on a fixed-fee basis, or as an hourly rate. Which is used depends partly on whether the project is well-defined or more open-ended.
Stand-alone electoral data is charged on a "per ward" basis, with price reductions for larger purchases.
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Martin Baxter is the founder and CEO of Electoral Calculus, a quantitative political consultancy which specialises in applying advanced mathematical and computational techniques to polling and market research.