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To see how political parties differ, we placed voters by their party affiliation on the two-dimensional chart below. Scores run from −100pc meaning very left-wing, to +100pc meaning very-right wing, on both the economic and cultural axes. Colour shows each party's liberty score, with green representing stronger support for personal freedom and red representing more regulation.
This shows current voting intention as of March 2026, rather than how respondents voted in the last general election.
On the chart, Labour supporters sit in the centre of the lower left quadrant. They lean left on the economy with a score of -25pc and lean even further left on culture, scoring -43pc. By our figures they are similar to Liberal Democrat supporters, sitting especially close on social issues, with Labour voters slightly more left than Lib Dems on economic views.
Labour appears orange, which places its supporters toward the more regulated end of the liberty scale (-19pc). This suggests they are generally more accepting of government rules and regulations.
Conservative supporters are on the right hand side of the chart on both dimensions, at +32pc on the economic axis and +32pc on the cultural axis. This places them firmly to the right of centre. Economically, they score much the same as Reform supporters, so the two groups can be quite difficult to separate when it comes to economic views.
On the liberty axis, Conservatives are around the middle at -8pc. They appear yellow, which suggests their supporters are balanced between regulation and freedom.
Reform party supporters cluster on the right of the chart. They are the most right-wing culturally with a score of +62pc, much further right than the Conservatives. However they are more flexible on issues around the economy, scoring +34pc, which puts them on the centre right.
What sets Reform voters apart is the liberty score. Reform shows up very green (+10pc) on the chart, meaning supporters are quite libertarian and wary of government regulation and interference.
Liberal Democrat voters are parked just left of centre on the chart. When it comes to the economy, Liberal Democrats are fairly left leaning with a score of -5pc, slightly to the right of Labour. On culture they score -31pc, meaning they do have left-wing views on social issues.
Their liberty score leans more towards the regulated end at -14pc, so this group is relatively at ease with the state at times stepping in, rather than a more hands off approach that Reform voters prefer.
The Green Party is the most left-wing group of voters on the chart. They are far from the centre and very left-wing on the economy with a score of -48pc. They are staunchly left-wing on culture too, scoring -73pc.
Backing the Greens often goes with a fairly settled set of progressive views, giving the party a coherent stance on cultural attitudes. They are marked in orange on the liberty scale at -18pc, which points to openness for the government to have a firmer hand on some issues.
Those who didn't vote at the 2024 general election make up forty percent of the population. On average, their views are fairly centrist. Their centre-of-gravity is located economically at 2pc, and culturally at 7pc. Their liberty position is 6cp. So they are very slightly to the right-of-centre of all three axes.
So far, we have focused on each political party's "centre of gravity", which is the single point in the middle of their supporters' opinions. But every party is a broad church and supporters' opinions vary. Using our three axes, we can measure the spread of political attitudes of supporters of each party.
This chart shows the spread of party supporters' views and where they live across the two main axes: economic and cultural. Party support is based on voting intention as at March 2026. Each curve, or ellipse, represents the 50th percentile contour, meaning it circles the core 50pc of that party's supporters excluding those further from the centre. If the ellipse is wider from left to right, it means a broader mix of economic views inside the party, and if it's narrower, supporters cluster more tightly. If the ellipse stretches further from top to bottom, it means a wider range of cultural views, and if it's narrower, supporters are closer together on culture.
The first thing to notice is that the parties mostly overlap, showing that voters don't sort into neat set camps and that every party stretches toward the centre ground, where most of the competition happens. Labour and the Liberal Democrats are very similar and their ellipses blur into each other. Both are quite left-wing on culture and the economy, while also reaching into the centre and a little into economically right territory, with the Liberal Democrats edging slightly more right on both axes than Labour. The Green party voters are the most economically left-wing and culturally leftish group on the map. Their ellipse is also quite narrow, which points to a strong correlation between economic and cultural attitudes.
On the right of the chart, Conservatives and Reform are closely aligned. The Conservatives cover most of the upper-right quadrant stretching across a wide span of right-wing economic views and coming back towards the centre. Reform stands out for being the most culturally right-wing group, scoring higher than the Conservatives. It's important to note that Reform supporters are no more economically left-wing than Conservative supporters.
We can also see geographically where people from each tribe live. We can use MRP to estimate the proportion of people in any local authority ward who would be in each tribe.
Doing this lets us identify the dominant tribe in each ward. This is shown on the map below of all wards in Great Britain (England, Scotland and Wales). There are 7,926 wards, using the ward boundaries of 2026.
As usual, rural areas are very visible, but the high frequency of "Strong Left" wards in urban areas can be partly concealed. See the regional maps below for finer geographic detail.
At a regional level, we can go into more detail and see tribes for each "output area". An output area is a very small geographical area, defined by the national 2021 census, which has about 200 people in it. They are normally made up of a couple of streets, so provide a very fine-grained geographical view.
The interactive feature below allows you to choose which area to view by clicking on the appropriate button.
You can also take a short survey to find out which tribe you belong to.
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