Custom Mapping and Solutions

Turn polling insight into practical campaigning with Electoral Calculus. We provide tailored software, interactive maps and advanced analytics to deliver effective strategies grounded in the geographical detail of regression analysis.

Custom Mapping

Electoral Calculus can use regression analysis to translate polling data into a clear picture of likely voting intention and political attitudes by seat, council ward and census output area. There are over 230,000 census output areas across the UK, each consisting of a few streets, or half-a-dozen postcodes. By mapping to this level of granularity, we can provide geographically targeted and highly detailed polling insight without compromising on the privacy of individuals.

The results of your polling can be made available as interactive maps presented on a customised website. Our maps are intuitive to use and allow users to explore data at different geographic levels, from a national and regional context to highly local insight. This provides user-friendly yet highly detailed data visualisation for your organisation, allowing staff and campaigners to reach their target audience more effectively.

We can also supply custom mapping solutions to non-political projects. Please ask for details.

Advantages of Custom Mapping

• Made-to-order: Tailored to your specific needs, whether you have your own polling data or would like us to commission a poll for you. We can map all of GB, or instead target a specific region, local authority or seat of your choosing.
• Unrivalled Detail: View voting intention and political attitudes by seat, council ward or census output area.
• Proven Accuracy: We are market leaders in scientific, tried-and-tested polling analysis. This means that our insight is not only highly detailed, but also reliable.
• Ease of Use: A user-friendly website interface, far more intuitive than a spreadsheet or list of target areas. This enables everyone in your organisation, including on-the-ground campaigners, to benefit from the uniquely valuable insight of our regression polling.
  
  

  Map: Street-level view of Chellaston in the constituency of Derby South, showing the estimated results of the 2024 General Election by Census Output Area.

  Custom Analytic Solutions

  We can also supply custom solutions to the processing of polls, including regression analysis. This is particularly useful for organisations which have a steady stream of incoming polling data which needs to be processed as quickly and cheaply as possible.

  With our unique, lightning-fast and robust analytics library, called TigerLib, we can provide on-site or on-line analytic solutions customised for your poll processing needs.

  Please get in touch to find out how we can help with your project or campaign.

  Campaign Integration

  The insights from regression polling can be integrated into your campaigning in three main ways.

  Firstly, the visual maps can help local campaigners on the ground to target messaging in the most effective way. By having insight into the likely political attitudes of each small area, they can target resources and messaging more efficiently.

  Secondly, the geographic information can also be cross-referenced with your own database of contacts and their postal addresses. You can send direct mail on a topic to those contacts who are most likely to find it interesting.

  And finally, the regression produces demographic profiles of your key target audiences or market segments. These profiles can then be integrated into social media campaigns to target your messages to the right audience.

  Find out more:

  If you have any questions or would like to discuss a possible project, please get in touch, or reach us on the contact details below:

  Email:

  Telephone: 020 3627 8141.

  We can give you fantastic maps delivered for your customers or campaigners

  Want to know how we can work together?

  Yes please!